EIGHT SLEEP x UAE TEAM EMIRATES XRG
Tour de France Social Campaign Design
As a Brand Designer at Eight Sleep, I developed social creatives highlighting Eight Sleep’s partnership with the UAE Team Emirates cycling team during the Tour de France. During an extreme heatwave amidst the Tour, we translated complex recovery data and temperature-cooling technology into high-impact, performance-driven visuals that created a buzz around the Eight Sleep brand as a recovery tool.
Reactive winning stories
Dynamic social templates to reactively celebrate individual stage wins in real time, leveraging immediate post-race momentum to prove Eight Sleep's active role in the Tour.
Weekly Sleep Check
Instagram Stories tracking riders' sleep and recovery data across each stage of the Tour de France, turning complex metrics into engaging visual content.
Engaging Video Content
Instagram Stories tracking riders' sleep and recovery data across each stage of the Tour de France, turning complex metrics into engaging visual content.
The community response didn’t disappoint…
Press & Community Response
Positioning Eight Sleep’s cooling technology as essential during the hottest Tour de France in history, and culminating in Tadej Pogačar’s victory, the campaign’s content strategy earned extensive, highly positive international media coverage.
