Parkinson’s Body & Mind asked me to create a new brand identity for their growing non-profit that supports Parkinson’s research and resources for the PD community.

The final deliverables included a logo, color palette, font choices, image library, and suggested uses wrapped up in a brand identity deck. The overall look leverages a canvas of blue tones, complimented by a bold accent. Using the geometric ampersand in their logo, mixed with hand-drawn lines show both the seriousness of their mission, while staying approachable and supportive.